If you have an affiliate program running, or you’re planning to, you’ve probably noticed that there are a lot of different types of publishers to work with and to pick from. It’s important to understand the types of publishers that are present within the industry. It can help you develop a strong affiliate marketing strategy that aligns with your business goals and brand values.
Categorizing publishers can be challenging since many hybrids models have emerged, like cashback sites that also offer vouchers codes. For this blog, we choose to only talk about the 9 most important types of affiliate publishers.
Tip: an Affiliate Marketplace with extensive filtering options makes it easier to choose the right publisher.