How to boost your sales this holiday season

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It's time to monetize the Ho Ho Holidays!

By now you should have already noticed that all stores, online or physical, are already screaming Ho Ho Ho.
Christmas is eagerly awaited by shoppers and marketers and is among the most important retail dates. Besides representing a moment of celebration and reflection, the period is marked by incredible offers in offline and digital commerce, and you don’t want to stay out of it. Because staying out of it can cost you greatly. In revenue, but also in customer loyalty and brand awareness.

In this blog, we provide you with 7 ideas to get prepared for the holiday season and boost your sales.

Table of Contents

1. Start early

It’s never too early to start thinking of ways to leverage the holiday fever to your advantage. Even when those holidays seem quite far away. A large part of the customers tend to buy Christmas gifts in October instead of December to avoid the holiday madness. They think about the delivery date and they want to make sure their gifts arrive on time. If you take this into consideration, does it seem like a good idea to start your Christmas promotion in December? Or even October? Start early, so when the time comes for customers to start shopping, they know where to find you.

2. Keep alert to all of the holidays of the year

Being alert year-round can help you notice some of the smaller holidays, like Singles Day. Holidays like these might not have the magnitude of Christmas, but they do serve a specific niche. If you manage to reach that niche in your promotions, you’ll boost your sales and you’re able to convert people from that niche into regular customers. There are a lot of holidays like this. Try to take advantage of them as much as you can. People love a holiday discount! We created an eCommerce Holiday Calendar for 2021 to help you remember every holiday relevant to eCommerce.
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3. Let the madness of the holidays become your ally

Most people like shopping. But most people don’t like shopping in a big crowd, after spending hours looking for parking and then a few more hours to find and buy that one gift. When big holidays grow closer, that holiday crowd increases.

Offer your customers a place without parking, crowds, or registers. A place where they can shop in peace, comfortably from their own homes. I’m talking of course about your online shop. To maximize revenue on your website, it’s vital that your pages run smoothly. Loading must be quick and the user experience has to be amazing. Did you know that amazon loses 1% of their revenue for every 100ms of latency of their website? So make sure your webshop rocks!

4. Create a festive visual

Holidays are a great time to let your creativity fly! Use visuals to create an environment where your customers can feel more festive. This can be your landing page, your ads, or your use of catchy marketing sentences. Don’t hesitate to use the holiday as a general theme, but try not to be too corny, and don’t stray too far from your brand.

The possibilities of holiday marketing ideas are endless and it will help your customer to remember you during the holiday and create a need to buy.

5. Create a Sense of Urgency

I know this is a cliche but it’s a cliche for a reason. It works.

Whichtestwon once conducted a survey in which a countdown timer was or was not added to several media outings. On average the countdown timer increased a business’ revenue by as much as 9%!

You can stimulate a sense of urgency by adding a countdown timer, telling customers how long they have until a discount runs out. You can also show them your stock is limited, or tell them that a certain product is very much in demand right now. Creating a sense of urgency stimulates customers to make a purchase, but don’t overdo it. Stay credible at all times.

6. Sell a solution

More than a sense of urgency, it is really important for you to sell a solution for a problem, instead of just ‘another product’. Be sure to showcase how this product can make the life of the consumer easier and improve their quality of life.

This type of strategy does more than just ‘sell more’. Because you’re offering a solution for a problem that your customers never even realized existed, you’re showing them that you’re a trustworthy seller that has a lot of knowledge about the market. Making your customers trust you more and be more likely to buy your solutions again in the future.

7. Invest in Affiliate Marketing

Remember where I said up there that no one wants to be in the stressed middle of the crowd? Unfortunately, you are not the only one who knows that. There is a high chance that some of your competitors know it too and that they have rocking webshops as well. The best way to leave them behind is to have more visibility.

But all the steps, methods, and tactics mentioned above are useless when there is no traffic coming to your website. That is where affiliate marketing comes in.
  • With Affiliate Marketing your products gain more visibility, as Affiliates help to reach a much larger number of people.
  • Working with partners helps bring more traffic to your site, as Affiliates will advertise your product on blogs, digital communities, websites, or social networks.
  • With your product gaining more visibility and your site generating more paid and organic traffic, the chances of you escalating your sales are much higher.
  • You have the chance to work with experts already engaged in the digital world and with influence in your market.
Affiliate marketing is an amazing tool that everybody in the eCommerce industry should use. Especially during big holidays, when everyone is playing their A-game.

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