Setting up postback URLs in your Publisher interface

You can add global or Offer postback URLs in the postbacks section of your Target Circle Publisher interface. To add a new postback URL you have to click on + in the upper right corner in the postback section.

Global postback URL

Paste your URL in the postback URL field and select Active as status. Select the Ad inventory and the transaction type (e.g. install, lead, sale) your would like to receive postbacks for.
Once everything is set you can click on SAVE and the new postback URL appears in your postback URL overview.

Optional: You can enable the switch Trigger for transaction without payout if you want to receive postback for transaction that have no payout.

Offer postback URL

To create an offer postback URL you have to enable the switch Trigger only for selected offer. Select the Offer in the dropdown menu and click on SAVE.

Optional: Some Advertisers use multiple product groups with different payouts for their Offers. For Offer postback URLs you have the possibility to add separated postback URLs for each product group. Simply enable the switch Trigger for selected product group and chose the product group in the dropdown menu.

Postback Parameters

The following parameters can be used in all postback URL:

  • {ref1} to {ref5} SubIDs / References passed in the tracking link

  • {type} Transaction type (string) e.g. lead, sale, install

  • {transaction_amount} (Order) amount tracked for the transaction

  • {payout} Transaction payout

  • {currency} Transaction currency (ISO code) e.g. EUR

  • {transaction_id}
    Transaction ID provided by the Client

  • {admedia_id} Slug of the Publisher account

  • {admedia_name} Encoded name of the Publisher

  • {adinventory_id} Slug of the Ad Inventory

  • {adinventory_name} Encoded name of the Ad inventory

  • {source_id}
    Identifier of the Source passed in the tracking link

  • {offer_id}
    Slug of the Offer

  • {offer_name}
    Encoded name of the offer

  • {product_id}
    Slug of the product group

  • {product_group_name}
    Name of the product group

  • {ad_id}
    Slug of the ad

  • {ad_name}
    Encoded name of the ad

  • {ip}
    IP of the user

  • {country}
    Country of the transaction (ISO code)

  • {timestamp}
    Transaction timestamp

  • {click_id} Unique click ID (Ad Media) passed in the tracking link

  • {idfa} ID for Advertiser (iOS)

  • {gaid} Google Advertiser ID

  • {waid} Windows Advertiser ID

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