What’s new? ✨

Conversion path reporting add-on

We release the first version of the conversion path reporting add-on. It allows the user to see all touchpoints that contributed to a conversion in the transaction report.

The feature will be accessible for all provider users and all publishers by default.

What’s improved? 🛠

Marketplace

We added more filters to the marketplace in all account types. Providers and Advertisers are now able to filter on Engagement type, Transaction type, Currency and Ad type. Publishers are now also able to filter on Engagement type (mostly relevant for publishers that work with post-impression pricings). Please note that the Ad type filter doesn’t support filtering on product feeds, that is coming soon.

Reports

Traffic type was added as a column in the Transaction, Click and Impression reports.

Bug fixes🐛

• Fixed an issue that caused an error when removing a text link.

• Fixed an issue that in certain cases made it impossible to save a Product Feed unless the ID field was mapped.