Postback tracking uses the unique ID of a click to determine the Publisher of the transactions. We commonly refer to this unique click ID as tmt data. This value must be passed as a parameter in the target URL and … Read More

Once you have implemented the tracking according to the steps provided by your account manager, you should execute a tracking test following the steps below: Click the test link provided by your account manager – if you didn´t receive it … Read More

Our first-party tracking relies on two javascript files that need to be installed on your website. The first script is our ‘entrypoint’ script and takes care of the placing the first-party cookies. This script needs to be placed on all … Read More