What cookies we use and how

Click tracking

To track clicks we use the c.trackmytarget.com subdomain and the following cookies:

Name

Stored Data

Expiration Time

ufp

  • user fingerprint (a randomly generated hash)

10y

offerSid

  • ad link sID

  • ad inventory sID

  • click fingerprint (known as tmtData)

  • time

based on the Offer Settings

Impression tracking

To track impressions we use the i.trackmytarget.com subdomain and the following cookies:

Name

Stored Data

Expiration Time

ufp

  • user fingerprint (a randomly generated hash)

10y

offerSid

  • ad link sID

  • ad inventory sID

  • click fingerprint (known as tmtData)

  • time

based on the Offer Settings

1-st party cookie

Name

Stored Data

Expiration Time

tc_offerSid

  • click fingerprint (know as tmtData)

2y

tc_ufp

  • user fingerprint (a randomly generated hash)

2y

3-rd party cookie

Name

Stored Data

Expiration Time

tc_offerSid

click fingerprint (know as tmtData)

2y

tc_ufp

user fingerprint

2y

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