Mobile performance advertising does not have to be an endless circle of re-brokering
Consolidated traffic management
Fuse TCX enables you to manage your direct and indirect sources (networks) in one place. With a single sign in you can connect to all sources on the platform regardless how they signed up. You can connect every source to each of your offers with just one click.
Our consolidated traffic management approach results in comprehensive, aggregated analytics for all your sources. Customisable reports give you a detailed overview of your sources and sub-sources as well as the origin of their traffic, in particular the source name and/or source ID and referrals.
Consolidated and efficient source management tackles your time and resource constraints
Collective fraud protection
We capture, analyse and share traffic quality relevant data across all demand partners and offers. The underlying logic is that fraudsters harm all demand partners and can only be identified by means of collective business intelligence. In this way questionable sources can be spotted in real-time and excluded from your offers before causing (further) damage.
Traffic clean-up allows for an improved, more granular budget allocation where the right sources get the right payouts and less budget is lost to mediation, arbitrage and re-brokering.
Our database allows you to reconstruct parts of or even complete re-brokering chains. You can decide on a case-by-case basis how to deal with re-brokering, especially when it conflicts with your offer policies and T&Cs.
Fuse TCX enables you to manage your sources, traffic, reports, budgets, payments and legal documents in one application. Best practices in terms of process and usability improvements are shared among all platform users. There is no more reason to learn a new system every other week.
The degree of traffic management (self-serv, fully outsourced or a combination of both) as well as the granularity of your reporting and applied processes are parameters that you define in cooperation with our dedicated account management team to accommodate for the flexibility your business requires.